With digital marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. The important part is that your analytics can be tied back to ROI. While there are a number of metrics that tie back to your business goals, companies often get caught up in “vanity metrics”and down stream they go, trying to chase every number in the book.
Tableau is a trending and market-leading BI tool used to visualize and analyze your data in an easily digestible format. It allows you to work on live data-set and spend more time on data analysis rather than data wrangling.”